Business Wire IndiaBusiness education worldwide is going through a transformation as opportunities become global, and companies source talent from across the globe. This has led to the acceptance of the fact by the institutions that there is a need to produce skillful management professionals with thinking capabilities and specialized knowledge in various disciplines. This is especially relevant at this time in India with the launch of the Make in India programme.
The Jindal Global Business School today announced the launch of a BBA program with sectoral focus in the areas of entrepreneurship and family business, hospitality, and banking & insurance. The launch witnessed the presence of distinguished top management decision makers from well-known corporate houses.
Delivering the welcome address at the conference, Jindal Global University Vice-Chancellor, Professor (Dr.) C. Raj Kumar, said, “Today’s global economy rewards people who can traverse borders, understand cultures and operate in an international context and our new BBA programme is designed to equip students to meet those needs.”
“The curriculum of the new BBA programme has been designed keeping in view the thinking skills which young generation needs today along with the managerial potential that is needed to run a business, accompanied with generous practical training and industry focus, this programme aims to make students proficient in using software tools, processes and best practices that they will need to succeed in the business world.”, he noted.
Mr. Yogesh Kumar, General Manager, Operations, BHEL, delivered the inaugural address on behalf of Mr. Atul Sobti, Chairman and Managing Director, BHEL who was the guest of honour on the occasion. He listed five key enablers needed for the success of the ‘Make in India’ initiative, which if put in place, would change the face and image on the nation across the globe. He described these five critical areas as; Deep and committed focus on innovation, research and development, adapting world class technology, supporting growth and development of entrepreneurs, create skilled manpower and champion the cause of domestic driven manufacturing.
He further stressed on creating a large number of programmes similar to the ‘Make in India’, campaign, and said, “Manufacturing is fundamental to growth and development of our country, it is the engine of economic growth. The former years have seen GDP stagnating at 13-14% and there is no escaping this fact. What is needed is to significantly increase manufacturing in the country which will lead to an increase in employment and subsequently lead to strengthening our GDP.”
Dr. Arbind Prasad, Director General, Federation of Indian Chambers of Commerce and Industry (FICCI), described the merits of a zero defect approach, a measure he described as the key to success in his keynote address, he said, “The key route to success necessitates following a zero defect approach. The zero effect approach is focused on sustainability of development, optimal use of energy and water which are critical areas for manufacturing development, whereas zero defect essentially means, the country should focus on producing world class products.”
“The success of ‘Make in India’ initiative which seeks global opportunities will largely depend on the approach we follow”, he noted.
Dean Professor C. Gopinath emphasized that the unique three year BBA Programme with industry focus is structured to provide essential business management courses to hit the ground running from the first day of the job. Core courses are designed to give a broad knowledge of the functional areas with specializations in Entrepreneurship and Family Business, Hospitality Management and Banking and Insurance.
His discussion highlighted that the courses contain an appropriate mix of theory and practice that will the help the students to keep pace with the changing business environment. The three-year fully residential BBA Degree program is designed to give students a global management perspective through a unique pedagogy of experiential learning and rigorous curriculum. .
The core strengths of JGBS, part of the O.P. Jindal Global University, is the extraordinary faculty that includes academics from all around the globe with degrees and work experience from universities including Massachusetts, Purdue, Oxford, Harvard, IIMs, and IITs. This faculty has the advantage of having been trained in some of the world’s best universities, well equipped to inspire and challenge young minds to think deeply and widely about various aspects of business.
Key Highlights of the BBA programme: