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Freedom 251 is Absolutely Viable: SyberPlace

153 Days ago

Business Wire India
With the recent spate of controversies and doubts surrounding Ringing Bells, the world’s cheapest smartphone company and the creators of the Freedom 251 smartphones, one company has come out in full support of the project. SyberPlace, a webstore that sells digital technology such as smartphones, laptops, tablets and accessories, has welcomed the ambitious move to enable entry-level smartphones at just INR 251.

Speaking in support of the move, Urvesh Goel, Founder & CEO, SyberPlace, says, “Industrial revolution made cars affordable, IBM brought computers to our homes, and internet-enabled the democratisation of knowledge. Given how smartphones are driving the digital lifestyle and the economy today, smart businesses should be distributing smartphones for free. This move by Ringing Bells will make smartphones available to every Indian. INR 251 is a very fair price for a smartphone, and I admire Mohit and the team for bringing about this disruption.”

This support from SyberPlace will come as a welcome relief to the company in question, which has been beset by several doubts in terms of the price of the smartphone, its design, the interface, certifications and the online orders on their dedicated website. Ringing Bells has, reportedly, also come under the scrutiny of the Excise and Income Tax departments, while the viability of its business model and service fulfilment capability is also set to be evaluated by the Department of Electronics and IT Secretary (DEITY) Aruna Sharma.

Urvesh, however, is unperturbed by the furore surrounding Ringing Bells. “From being the ‘second screen’, smartphones have emerged as the ‘first screen’ that users look at for entertainment, stay connected or search something. The 32% growth recorded in internet access year on year is chiefly fuelled by wireless broadband on smartphones. Growth in internet use on smartphones is much higher than wireless internet accessed on desktop,” he added in support of Ringing Bells product plan and the strategy adopted.

About Founder & CEO,

An expert business executive with repeatable experience of transforming stagnating businesses and start-ups, Urvesh is the Founder & CEO of SyberPlace.
Holding a Bachelor’s degree in Electronics and Communication Engineering and a Master’s in Computer Sciences from IIT-Roorkee, Urvesh has been associated with several large multinationals in leadership roles over the course of his career before founding SyberPlace. He was a Director of Global Invoicing Solutions at Convergys Corporation and Amdocs. Urvesh has integrated his extensive expertise in business vision, strategy & execution: leadership development, managing technology, business relationships and brand development to devise and implement the most viable business solutions to drive SyberPlace’s growth.

About SyberPlace is a webstore that sells digital technology such as smartphones, laptops, tablets and accessories. Founded in 2008 in Hyderabad, SyberPlace looks to serve the aspirational needs of the Indian consumers by leveraging the abundant resources and in-depth knowledge of digital and social technology.

What differentiates SyberPlace from other online stores is the fact that it is much more than a platform for buyer-seller interaction. The company owns the responsibility for delivering an unparalleled end-to-end shopping experience to its consumers. A strong customer care framework is also in place and serves to heighten the end-user brand takeaway through highly effective follow-up assistance, quick response to inquiries and dependable delivery.

Owned and operated by SyberPlace E Solutions Pvt. Ltd, SyberPlace utilises the disruptive power of digital media to showcase the benefits of smart technologies from top brands. Following this tenet, the company has created extraordinary and profitable growth without the support of venture or private equity funds, so far. 

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